Stop guessing. Start proving.
Embed effectiveness in your sponsorships from pitch to renewal with industry-leading expertise, delivered through net-zero AI.
Put some pep in your sponsorship
pep is the end-to-end sponsorship planning and measurement platform that applies cutting-edge effectiveness thinking to any sponsorship challenge.
Whether you're a brand renewing a flagship deal, or a rights holder pitching a new title sponsor, pep gives you the plan and the data you need to maximise results.
They're just the objectives. Set them whenever.
Less than half of sponsorships begin with clearly defined commercial objectives. The sponsorship industry thinks effectiveness is a measurement problem, but the best data stack in the world won't fix a badly planned sponsorship.
If objectives aren't agreed in advance, activation lacks creativity, the campaign exists in isolation from wider brand communications, and the media budget limits reach, you have an effectiveness problem.
pep is the sponsorship effectiveness platform built by industry experts Rory Natkiel (Box Count) and Simon Spyer (Data Agents) to ensure every plan is backed by evidence, and every deal has the data to make informed decisions about what to do next.
Effectiveness at your fingertips
01
Strategy Module
From effectiveness-focussed objectives, KPI frameworks, and partner fit analysis through to activation budgets, channel plans, and creative briefs rooted in evidence. This is Box Count's industry thought-leadership provided as software.
02
Measurement Module
This is not just another dashboard. Bring together every data source to measure performance, generate insights, chat with the data, model future scenarios, and assess at renewal.
Service as software
Software might be quick to build nowadays, but the method and experience required to make sure it does things right takes years to build.
pep has been designed, built and tested by Rory and Simon to reflect their own processes and workflows, making pep the next best thing to having them next to you in the room.
Each module is available separately or as part of a combined packaged. Each can be self-serve or managed. Rory and Simon are on the account, advising on how to use pep to make the partnership pay off, season after season.
Net-zero AI
Every query you run through pep triggers an automatic purchase of a fraction of a carbon credit that matches the query's carbon footprint. Full credits are then invested in [insert scheme] meaning you can rest assured your partnership doesn't harm the planet.