Your competitors still think reach is an objective. Bless.

Strategy Module

Develop an effectiveness-led sponsorship strategy in minutes

• Objective hierarchies built from the business objective down
• Partner fit assessed against brand strategy, not a media rate card
• Rights packages tailored to objectives so you buy (or sell) what will deliver for you
• Activation budgets calculated to shift the commercial needle
• Channel plans based on the evidence of what works, from brand building to sales conversion
• KPI frameworks defined at the outset not being invented at renewal
• Data sources identified to measure the metrics that matter

Rights holders use it to work out what a property can genuinely do for a brand, then say it in language a CMO recognises. Brands use it to define what the deal should do before the ink dries. Everybody can see how to help the partnership achieve its full potential.

Measurement Module

No secret sauce here, just transparent performance tracking with intelligent insights

• Live and batch data feeds assess performance in real-time and in the long-term
• Performance is tracked against the objectives and KPIs the strategy module set
• A bespoke model that improves the more it learns about the partnership
• Insights and recommendations to enhance performance at any point of the lifecycle
• Chat with the data itself to answer questions in language you understand
• Model what increasing or decreasing the budget would do
• Transparent results with no 'black box' proprietary metrics